Wednesday, May 6, 2020
Level Responses to Disruptive Innovation â⬠Free Samples to Students
Question: Discuss about the Level Responses to Disruptive Innovation. Answer: Introduction The report helps in analysing the business model canvas of the Afterpayit Company that is based in Australia. The business canvas model will help in understanding the different kind of strategies as well that will help in understanding the relationship between the nine building blocks of the BMC of Afterpayit Company. The main aim and purpose of the report is to understand the critical success factors that can be adopted by the company in order to gain proper competitive advantage. The risks have to be analysed effectively as this will help in solving the different issues with proper implementation of strategic decisions. The structure of the report includes the analysis of the business canvas model of Afterpayit Company with the proper SWOT and Porters Five Forces Model of the business canvas model of the respective company. Afterpayit is one of the companies wherein they offer flexibility and simplicity in the payments methods of the customers while they purchase different kind of products from the stores both online as well as offline. The respective company was founded in the year 2014 in Sydney, Australia with a proper ambitious goal wherein it offers different kind of plans to the individuals in the market in comparison to the other competitors ("Afterpay it! - Afterpay - Shop Now. Get it Now. Pay it in 4.", 2018). Afterpayit Company introduced their first product in the year 2015 wherein different kind of plans of free instalments are available for the purchasers either online or offline. Products and services offered by Afterpayit There are different kind of products and services launched by Afterpayit Company wherein they have launched their first product in the year 2015 (Demil et al., 2015). The respective company has provided the customers with different kind of services and products in an effectual manner wherein they include the different kind of simple, interest free instalment plans that is suitable for the customers and they have gained huge competitive advantage as well. The Afterpayit Company provides free services and products to both the online and offline shopping of the customers who pay through Afterpayit application. Nick Molnar is the CEO of the company who has developed the application as to provide the customers and users a unique experience with the help of the usage of the same technology in an effective manner (Wirtz et al., 2016). Business Canvas Model of Afterpayit Key Partner Different kind of services and products providers along with sellers The sellers who help in making the payments successful in nature Key Activities Designing of the different kind of services Data security Value Proposition Third party kind of products as well as services Transfer of money Payment of bank Customer Relationships Long term customer relationships are appreciated as this helps in increasing their competitive advantage in the market as well Customer Segments Payment bank customers Retail kind of customers Non payment kind of banks Key Resources License of bank payment Channels Different kind of applications such as wallet shop and seller shop as well Websites Cost Structure Maintaining the license of the bank Development of different kind of services Management of the security of the data Revenue Streams Commissions Payments from the customers along with delivery fees of the delivery boys Key relationships between nine building blocks Proper and effective relationships exist between the nine building blocks of the Company named Afterpayit. The key partners in the BMC helps in providing and creating different alliances for the different partners in the organization. This is the absolute combination of the specialization and knowledge wherein it will help in constituting for a new relationship. The key activities are essential in nature wherein this will help in understanding the core activities of Afterpayit and this will help in canvassing the new customers that will help in making the task easier in nature (Upward Jones, 2016). The key resources are essential in nature as this help in inclusion of the financial, human resources that will help the entire company in gaining competitive advantage. The value propositions are essential in nature as it helps in distinguishing the features of the products and services offered by the company to the customers. The relationships among the customers is essential in nature as this will help the company in anticipating the needs and requirements of the customers effectively (Foss Saebi, 2017). The channels are essential part in Afterpayit Company as this will help in dealing with different kind of communication and distribution channels in an effectual manner. the customer segments are essential in nature as well as this helps the company in identifying their specific needs and requirements and solve them effectually as well. the revenue and cost structure are essential in the organization as this will help the company in providing clear insight into the different kind of revenue model of the company that has been adopted by them (Veit et al., 2014). Integrated SWOT analysis and Porters Five Forces Model analysis With the help of SWOT and Porters Five Forces analysis of the Business Canvas Model, it can be analysed that there are different strengths and weaknesses. However, the weaknesses and threats have to be taken as the opportunity to make the payments in an easier manner (Osiyevskyy Dewald, 2015). Afterpayit Company needs to understand the different kind of issues in the Porters Five Forces Analysis, wherein this will help the company in understanding the different tactics that can help them in gaining competitive advantage (Schaltegger, Hansen Ldeke-Freund, 2016). Furthermore, the company needs to understand the issues in such a manner wherein the strengths and opportunities are used as the source of the success for the company. However, there are issues and threats to the company that can create huge issues and this has to be taken as strengths for the company as well (Joyce Paquin, 2016). Lastly, the company needs to understand that there are different kind of risks that has to be ascertained in an effectual manner that will help the company in understanding such issues. There are different kind of critical success factors of the Afterpayit Company wherein it includes the following: It has created ease for the different onboarding merchants as this will help the company in being ahead of the different rivals in the entire market Proper and viral distribution is the other critical success factor wherein it helped in extending the existing users in the company who will be using the application in an effectual and easy manner (Dijkman et al., 2015) Frictionless payments are offered by the Afterpayit Company wherein it is offering their customers payment methods that is hurdle free and this is attracting customers in an effectual manner as well (Bughin, 2017) Downside Risks There are different kind of downside risks in Afterpayit Company wherein it can negatively affect the company and the reputation of the company as well. The different kind of downside risks are as follows: There is higher risk of theft of identity that can make the details of the customers available in the website. This will create huge issues for the company in dealing with them effectively (Bocken et al., 2014) The redressal system is weak in nature wherein there are times when customers add money to their wallets, however later on it can be seen that money is lost and is not being found as well (Carayannis, Sindakis Walter, 2015) Lastly, when the phone is lost, it can create huge trouble for the customers as well as the company because the customers will be calling the customer care as the credentials are essential that are lost and this can have negative impact on it as well (DaSilva Trkman, 2014) Recommendations and requirement of changes There can be different kind of recommendations that can be made for the company in the future as this will help the company in gaining competitive advantage (Bala Hou, 2017). The Afterpayit Company needs to understand the moves of the competitors wherein this will help in understanding the issues in an effectual manner. The design of the Afterpayit has to be done in such a manner that will help in making the system more secure and it will require the different details that will help the customers in completing the payments and shop in an easy manner as well. Furthermore, the company needs to design their website in such a manner that the registered members will be able to make transactions and there will be generation of OTP codes as this will help them in satisfying the requirements of customers and making the entire system safe in nature as well. Lastly, the company needs to introduce a safety pin that will help the customers to be aware of the data theft even when the phone is lost or misplaced as this can track such information and block it effectually as well. It is required for the company to implement a strategy that will help the company in solving the issues and this will help them in competing with other competitors in an effectual manner as well. Conclusion Therefore, it can be concluded that business canvas model is essential in nature as this has helped the company in understanding the different key relationships between the nine building blocks of the companys BMC. The different changes along with critical success factors has been identified and analysed that has helped the company in gaining competitive advantage in the market as well. The different SWOT and Porters Five Forces Model analysis has helped the company in understanding the strengths along with opportunities that can be uses by them to make the system secured in nature. References Afterpay it! - Afterpay - Shop Now. Get it Now. Pay it in 4.. (2018). Afterpay.com. Retrieved 29 March 2018, from https://www.afterpay.com Bala, R., Hou, W. (2017, January). 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